Arc'teryx Japan

A long-term creative partnership elevating MOUNTAIN storytelling in Japan

We serve as an embedded content partner, bridging creative strategy, production, and post, and combine agency-level organization with a human storytelling ethos — crafting content that reflects the people behind the brand.

What began as a small handful of shoots quickly evolved into a proactive, year-round creative partnership — grounded in clarity, trust, and a shared vision for best-in-class outdoor content.

Partnership highlights (so far):

24 shoots delivered in 2025
50+ videos and 1,250 photos
Record-breaking engagement on multiple reels
A unified visual + editorial system for Arc’teryx Japan

“Arc’teryx taught us how to scale with integrity — to stay human, stay organized, and still chase excellence.”

— Shelley Mae Alingas, CEO/Executive Producer

Product education series on Arc'teryx's signature BETA and ATOM jacket line.

OUR APPROACH

1. Listen

We begin by listening deeply to the Arc’teryx Japan team to understand the story, tone, and community impact they want to create.

2. Clarify

We clarify the strategy — aligning goals, audience insights, and messaging before building any creative plan.

3. Create

We assemble the right talent and run fun, people-first productions that capture authentic, high-quality stories.

4. REFLECT

We review performance and feedback together to continually refine and improve future content.

Key Projects

ReBIRD Repair Series — staff-led repair and sustainability storytelling.
System of Dress — product layering education with staff + ambassadors.
Product Education — BETA/ATOM (Sept 2025), Rush Kit (Jan 2026).
What’s In Your Backpack? — community gear breakdowns with personality.
Store Openings — Sapporo, Takanawa, Ikebukuro launch storytelling.
Community Events — backcountry, snow hiking, climbing, and ambassador-led workshops.