Oaklandish

Producer / Creative Director / Photographer: Shelley Mae Alingas

Director / Videographer: Mike Fermin

Location: Oakland, Calif., USA

Models: Marjorie Ortiz, Amber Nicole, Mark Dulay

Brand: Oaklandish

Oaklandish is a beloved local fashion brand in the Bay Area, Calif. that features local artists and designs that tap into the current culture's zeitgeist. We wanted to insert a fresh and joyful storyline into their brand content. Casting Bay Area dancers and shooting in iconic locations, we illustrated the vibrancy, color, and energy that makes Oaklandish so special to its fan base through evergreen brand story videos, apparel reels, and lifestyle photography.